Head of Lifecycle Management

Majority Sweden AB

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About the job

MAJORITY is a groundbreaking all-in-one digital financial service app that includes an FDIC-insured account, Visa® Prepaid card, money remittance, and international calling. We are built for migrants, by migrants.

Global migration is a 21st-century reality. Whether people are following their dreams, love or new experiences, more and more of us are leaning towards new environments. Our purpose at MAJORITY is to empower the amazing, the brave, and the talented and help them achieve all of their ambitions.

We believe that everyone deserves the same opportunity to succeed. Our mission is to provide migrants the tools to thrive in their new country.

We are a diverse group of people from over 25 different countries that come together every day and we’re looking for others driven by the same desire to create meaningful products that bridge cultural and geographic distances



MAJORITY is looking for a Head of Lifecycle Management to join our team in Stockholm, Sweden. In this role you will join MAJORITY’s Growth team where you will report to the Business Manager - Growth & Bank.

In this role you will be responsible for engaging and retaining our users across all geographies and markets, leveraging our best-in-class lifecycle management tool, Braze. Together with your stakeholders, you will set priorities and decide on the best approach to drive adoption and retention of all current and future MAJORITY services.


  • Build and own our global lifecycle management strategy and budget
  • Implement multi-channel retention, growth, and re-activation lifecycle campaigns
  • Create and implement effective communication throughout the user lifecycle
  • Implement and evaluate experiments to improve the performance of our campaigns
  • Drive continuous development of our in-house lifecycle management tools
  • Manage data feeds from backend and mobile apps to ensure strong segmentation and triggering capabilities
  • Work closely with local market stakeholders to develop a deep common understanding of our users
  • Work closely with designers and copywriters to create communication that brings our brand and communication style to life in ways that resonate with our users


  • 2 - 4 years of experience in a similar role
  • A commercial mindset and know-how of CRM / lifecycle management
  • Experience working with customer engagement platforms like Braze
  • Experience with one or more templating languages, HTML and CSS
  • Experience with data visualization and analytics tools such as Looker
  • Previous experience from working in a high growth company is appreciated
  • Fluency in Spanish is highly appreciated


  • Data driven with business understanding and mindset
  • A creative problem solver, always finds a way to get shit done
  • Team player, able to build strong relations with coworkers
  • Loves a fast paced ever changing atmosphere
  • Result driven individual, ready to roll up his/hers sleeves
  • Reflects MAJORITY`s values. has a high integrity standard and believes in equality

We are MAJORITY. We are international, ambitious, kind, and love to win. We believe in equal opportunity and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.